About founder Hala Beisha
“I have held senior leadership positions in the luxury hospitality industry to build brand equity and go to market strategies for Four Seasons Hotels & Resorts and Hyatt International in cities around the world”
I love reading and digging into meaty books. My favorite reads include: Range,Why Generalists Triumph in a Specialized World , Coelho’s book of poems and Glass Houses to name a few.
I partner with you to realign priorities in times of rapid change and uncertainty.
With deep expertise in business model innovation, branding, foresight and growth, I collaborate with you to navigate complex, fast-changing, and ambiguous environments. I work with you to identify actionable next steps to bridge the transformation/change gap and build capability to bring about change that sticks.
My areas of focus
I typically work with professionals at consulting firms, hospitals, law practices, non profits, Luxury hospitality chains, global construction companies, factories, renewable energy firms, investment banks, venture-backed high-growth tech firms, and CPGs.
Experience and Education
I hold an MBA with a specialization in business model iteration and demand generation, as well as a Master of Design in Foresight and Innovation. My expertise includes AI integration, design thinking, and systems thinking. With a decade of experience in sales, marketing, and branding, I have collaborated closely with senior sales leaders at Four Seasons Hotels and Resorts and Hyatt International to enhance brand equity and increase market share. I am a PCC accredited by the ICF.
I am a dedicated advocate for economic empowerment through entrepreneurship, committing my time to mentor early-stage founders both locally and nationally.
“Amazing as always! Very insightful and helping me push to a higher more strategic level of thinking.”
— EVP at a global insurance firm. United States